FASHION

#40. Fashion in Helsinki 2026 — The Future of Fashion Seen in the Midnight Sun of Helsinki

Jul 7, 2026

In May 2026, QUI traveled to Finland to cover Fashion in Helsinki, a platform dedicated to showcasing the country's emerging designers and brands on the global stage. In recent years, Helsinki has gained international recognition as a new hub for Nordic fashion, driven by a new generation of designers and a distinctive creative approach rooted in sustainability.

This special feature explores the city through a series of event reports covering runway shows, exhibitions, talks, and awards, capturing the current landscape of Helsinki's fashion scene. It also includes stories on the craftsmanship behind brands such as Marimekko and Kalevala, interviews with the founders of the event and local creatives, as well as a personal travel diary from our time in Helsinki.

Education, craftsmanship, community, and sustainability—under the glow of the Midnight Sun, we set out to explore Helsinki's vision for the future of fashion.

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FASHION
#40. Fashion in Helsinki 2026 — The Future of Fashion Seen in the Midnight Sun of Helsinki

#40. Fashion in Helsinki 2026 — The Future of Fashion Seen in the Midnight Sun of Helsinki

Jul 7, 2026 - FASHION

In May 2026, QUI traveled to Finland to cover Fashion in Helsinki, a platform dedicated to showcasing the country's emerging designers and brands on the global stage. In recent years, Helsinki has gained international recognition as a new hub for Nordic fashion, driven by a new generation of designers and a distinctive creative approach rooted in sustainability.

This special feature explores the city through a series of event reports covering runway shows, exhibitions, talks, and awards, capturing the current landscape of Helsinki's fashion scene. It also includes stories on the craftsmanship behind brands such as Marimekko and Kalevala, interviews with the founders of the event and local creatives, as well as a personal travel diary from our time in Helsinki.

Education, craftsmanship, community, and sustainability—under the glow of the Midnight Sun, we set out to explore Helsinki's vision for the future of fashion.

On the Ground at “Fashion in Helsinki 2026” — Where Education, Craft, and Community Intersect

“Expanding the Conversation Around ‘What Fashion Is’” Fashion in Helsinki Founder Martta Louekari

The Design Philosophy Behind Marimekko’s “Made to Last,” as Told by Rebekka Bay

Craftsmanship Rooted in Finnish Values: Inside the Kalevala Factory

Why Helsinki Now? The Appeal of Helsinki Fashion as Told by Local Industry Insiders

Discovering the Luxury of Doing Nothing in the Heart of Helsinki -Five Days at Hotel St. George-

Like Stepping Into a Fairytale -Discovering Finland’s True Sense of Richness for Two Days at The Barö-

Discovering the Essence of Nordic Wellbeing Between the Sea and the Forest -A Serene Retreat at Hanaholmen-

Edit : QUI Editorial Team

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#40. Fashion in Helsinki 2026 — 白夜のヘルシンキで見た、ファッションの未来

#40. Fashion in Helsinki 2026 — The Future of Fashion Seen in the Midnight Sun of Helsinki

教育、クラフト、コミュニティがつながる「Fashion in Helsinki 2026」現地レポート

「ファッションとは何か」の対話を広げたい — Fashion in Helsinki 創設者マルタ・ロウエカリ

レベッカ・ベイが語る、Marimekkoの「長く使う」を支えるデザインの仕組み

Kalevalaの工場で見た、フィンランドの価値観を受け継ぐものづくり